Seattle’s local organizing committee launched the official logo and colors for the upcoming 2026 World Cup. The local launch which was held at the iconic Space Needle came on the heels of the Official FIFA World Cup Logo which was launched 24 hours earlier in Los Angeles. The Emerald is one of 16 host cities that span the United States Canada and Mexico.
RICH DIVERSE AND PROGRESSIVE
While connected to the global brand of soccer, last Thursday’s launch by the Seattle Host Committee was about the history and community fabric that makes Seattle such a diverse and progressive city.
“Our vision for FIFA World Cup 26™ in Seattle is to create a people-based legacy focused on our community, culture and children,” said Peter Tomozawa, SeattleFWC26 CEO. “The World’s Fair set the stage for Seattle to be the Center of technology and the city of the future. Our legacy opportunity is guided by the spirit of unity, innovation and inclusion. We love that the world’s game is coming to Seattle in 2026, but our goal is to bring Washington to the world.”
With much work ahead from on and off-field logistics, Tomozawa and the Committee are not only aware of the tasks ahead but are fully embracing the challenge. They are determined to move forward with an eye on inclusion, diversity, legacy, and innovation. Keeping an eye on the past, future, and present is the internal fabric that has driven the Host Committee from the beginning.
“True to the spirit of Seattle, the process of creating our Host City brand was incredibly collaborative and held the vision for the future of our region at the forefront of the design,” said Beth Knox, Seattle Sports Commission President and CEO. “Showcasing the intersection of legacy and innovation was a priority, which resulted in a brand that highlights so many uniquely-Seattle elements.
As expected at these types of events many dignitaries were present and gave their stamp of approval. The new Seattle FIFA World Cup 2026™ logo was revealed with the help of Governor Jay Inslee, Seattle Mayor Bruce Harrell, USMNT Legend Kasey Keller, current USMNT stars Jordan Morris and Cristian Roldan, USWNT standout Alana Cook and Canadian Women’s National Team star Jordyn Huitema. Keeping true to the theme of legacy the Host Committee allowed Annette Bryan Puyallup Tribe of Indians Tribal Council Member the opportunity to bless and acknowledge the tribal ancestors to kick off the event.
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As part of the brand launch, SeattleFWC26 and local professional soccer clubs OL Reign and Sounders FC are working together to create ample opportunities for the community to get involved.
• For a limited time, Sounders FC will offer a ticket special of $20.26 for home matches on May 27, May 31 and June 3. Please visit SoundersFC.com for tickets and more information.
• OL Reign will also offer a ticket special of $20.26 for home matches on May 27 and June 10. Visit OLReign.com/SEA2026 for tickets or call 866-997-3446 for more information.
• Fans are encouraged to attend the Sounders FC and OL Reign Doubleheader on Saturday, June 3, 2023, at Lumen Field as both squads take on their foes to the south, the Portland Timbers and Portland Thorns, respectively. Throughout the day FIFA World Cup 26 activations will be held on the concourse as well as exclusive merchandise giveaways. For more information on the doubleheader please visit SoundersFC.com. Don’t miss the PNW Soccer Event of the Year!