The Seattle Storm unveiled a set of new uniforms today, in partnership with the WNBA and NIKE, Inc., featuring three unique designs in the Storm’s new brand identity and redesigned logos.
The uniforms are a part of the WNBA’s Count It initiative for the 25th season of the league and are a stark departure from the past. The WNBA Nike Edition uniforms feature unique aspects of each city and three original designs for each of the 12 teams—the WNBA Nike Heroine Edition, the WNBA Nike Explorer Edition and the WNBA Nike Rebel Edition.
“For the first time ever we have uniforms that are uniquely ours,” said Storm guard Sue Bird. “Every single jersey shares a story that represents our city, and the distinction allows us to express our own creativity and individual style. Nike’s attention to each design detail makes me excited and proud to put the uniform on, and demonstrates a huge step forward in growing the game for women.”
“I really love the new jerseys,” said Storm guard Jordin Canada. “It gives me a throwback vibe of what the jerseys used to look like in the early 2000s with a modern twist. Having these new jerseys and a new logo gives us a fresh start to kick off the 25th anniversary of the WNBA.”
The Storm Nike Heroine Edition home jersey features a return to the home white with “Storm” and the player’s uniform number making a return to the front.
The Storm Nike Explorer Edition—the away uniform—features a sweeping yellow frame coupled with a spruce-green field and an ode to the Space Needle down the side, the design is meant to symbolize an evergreen crown jewel celebrated for its undampened spirit and unflappable energy.
Rounding out the trio is the Storm Nike Rebel Edition, telling the story about the city of Seattle and what it represents to the team. In celebration of the city’s lineage of political engagement, the Storm’s Nike Rebel Edition Jersey centers a sash-like swoop across the chest, the back and down the shorts, symbolizing female empowerment coupled with bold, graphic type in well-worn relief.
“The rebel uniform is the fun uniform because Nike got in the details of everybody’s cities and pulled out different attributes for each city and put in on a uniform,” said Bird, who was heavily involved in the design process with Nike. “For us, there is a little bit of grunge lettering and it’s black which is totally unique to Seattle.”
The Explorer Edition and Rebel Edition jersey will be available April 14 at seattlestormteamshop.com.