Sounders new sponsor deal more than just about the money

After a ten year relationship with Microsoft and Xbox, the Seattle Sounders announced a new jersey sponsorship with Zulily. A locally based retail company headquartered in Seattle with corporate offices in Ohio as well as distribution centers in Nevada, Ohio, Pennsylvania, and China. In addition to the Sounders sponsorship, Zulily will also be partnering with Seattle Reign FC a member of the National Women’s Soccer League.

Zulily Seinor Vice President of Marketing Kevin Saliba ( on left), Sounders Owner Adrian Hanauer ( center) and REign FC Owner Bill Predore discuss the partership bewteen the organizations.

The partnership between the three organizations has the potential to not only deepen the ties between Mens and Womens soccer but create a soccer community that is diverse and inclusive. The Sounders DNA make up has always been about community and diversity. The Sounders RAVE Foundation is one of the top non-profit organizations that is tied to a professional organization.

The foundation has a multitude of programs designed to strengthen communities, encourage physical activities and build small, accessible soccer fields urban areas. While figures were released regarding the sponsorship deal, the Sounders were in a commanding position to demand top dollar and find a sponsor with similar values.

Zulily’s local ties were also a factor in the extensive nationwide search that made it the front runner in the search. The Belltown headquartered company was launched in 2010 and is focused on delivering a customer experience that is about the thrill of the find. 

“We are incredibly excited to partner with Sounders FC and Reign FC as we focus on building a national beloved consumer brand,” said Kevin Saliba, Zulily Senior Vice President of Marketing. “In order to do that, it starts with the community at home, here in Seattle. Both organizations are emblematic of teamwork, innovation, passion and are community-driven organizations that align with Zulily’s prioritized focus driving its mission to create moments of discovery and delight through unexpected experiences for its customers, employees and vendors.”

Like the Sounders, Zulily’s sponsorship with the Reign will include logo placement on First Team match jersey, team travel jackers, rain and stadium jackets and polo shirsts.

“We’re proud and excited to welcome Zulily as our new presenting partner. It was clear through our many conversations that they share our most deeply-held values, including a commitment to excellence, innovation, inclusiveness and equality. We are proud to wear their logo on our jersey and are thrilled to be working with the team at Zulily,” said Bill Predmore, Owner and President of Seattle Reign FC. “I also want to thank Adrian Hanauer and the entire Sounders organization for their continued support of our club. Our partnership with Zulily would not have happened without Adrian’s involvement, which serves as a tangible example of his ongoing commitment to helping our organization succeed.

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