Huskies Petersen , “Adidas deal is great but we still have to perform”

While he did not specifically quote The Notorious B.I.G in regarding ” Mo Money MO Problems, Washington Huskies head coach Chris Petersen was adamant that regardless of who the University of Washington partners with regarding footwear and apparel results must be maintained on the field.

On the Tuesday University of Washington, athletic officials announced for a 10-year agreement to make Adidas the official athletic footwear and apparel partner of the Huskies through June of 2029. The agreement is contingent upon approval from the UW Board of Regents.

Petersen spoke to the Media  Wednesday morning after his teams ninth day of spring practice.

UW Director of Athletics  Jennifer Cohen believes the partnership will give the Huskies a competitive edge.

“The University of Washington is thrilled to establish this partnership with Adidas,”  Cohen said. “We believe this partnership will allow us to provide a new competitive edge to our coaches, student-athletes and our incredible fan base. As we researched Adidas’ college partnerships, we were extremely impressed with their product innovation, global brand significance, and most of all the depth of service and attention they provide to their partner schools. After meeting with their leadership team, it was clear that Adidas understands what makes Washington special and I believe their passion for this partnership will resonate deeply with all who call themselves Huskies.”

About Husky Athletics

Washington Athletics inspires champions on the field and in the classroom. Like the region and world-class University they represent, the Huskies choose to lead by example. With over 650 student-athletes competing throughout UW’s 22 sports programs, the Department of Intercollegiate Athletics is committed to a leading-edge student-athlete experience and offering student-athletes the ability to compete for NCAA and Pac-12 championships while working toward a degree from one of the world’s leading public research universities.



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